Holy Smokes -- It's Alfa's Newest Decade-Themed Happy Hour

Alfa's Happy Hour -- MILLENIUM Edition. Sip on a Snookie or Slurp down a Brokeback. 

BARTENDER CONFIDENTIAL KICKS OFF THIS SUNDAY

Madness & Mayhem On Deck at Our Newest Guest Bartender Series

Geo's Sundays Just Got Even Better At Alfa

As if our Sundays weren't already enticing enough -- with scrumptious Sunday-only food specials, ambient music sexifying our candelit barscape and Geo expertly striking the perfect balance between snark and stellar service -- we're adding yet another reason to spend your Sundays with us: BARTENDER CONFIDENTIAL -- some of our best barkeep buddies in Philly, NYC, and beyond will be joining George behind the bar and serving up their signature cocktails (and don't be surprised if we're pushing out some killer snacks to boot).

Our first bar-star this Sunday, September 23rd: Greg Bell from John Dory Oyster Bar in the Ace Hotel, NYC.  

Greg Bell Multi-Tasking

About Greg: Greg Bell has been suckling on the teat of the restaurant industry since the tender age of 15. He found his real bartending niche at The Continental Midtown in Philadelphia. Relocating to New York, and whilst doing some soul searching, Greg dug deep to discover how much he couldn't stand fine dining - while employed as a bartender at a Jean Georges restaurant on the Upper East Side. Finally, he nested further downtown at the John Dory Oyster Bar in the Ace Hotel where he was fortunate enough to be instructed in the craft of bartending by Sasha Petraske.

Specialty Cocktails Sunday, Semptember, 23rd:

Sunday in the Park with George Donahue: Rye, Gran Classico, Benedictine, Angostura  

Set Sail: Aperol, Apple Jack, Lemon, Sugar, Egg whites 

Penicillin: Famous Grouse, Ginger, Lemon, Laphroig mist

See you Sunday!

XOXO,

Alfa

THE LONG GOODBYE . . .

2012's FIRST PUMPKIN ALES ARE READY TO BE INSIDE YOU ... ER, YOU KNOW WHAT WE MEAN

9 out of 10 Emperors Recommend Weyerbacher Imperial Pumpkin

OK, so we many not be ready to give sandy toes and bronzer bodies the big kiss-off just yet but we are growing a tad weary of citrusy wits and the paler hue of a summer's brew.

We're ready for some spice, some oomph, something we can really sink our teeth into. That's why we are SO excited to have our first fall pumpkin beer on tap right now!  We've got Weyerbacher Imperial Pumpkin (8%ABV) all suited up and ready to reek some welcome havoc on your end-of-summer drinking. Your palate may have gotten lazy, used to the barely there effervescence of a wine spritzer or worse, the tepid tap-water taste of a backyard BBQ Bud Light -- it's time to show your palate who's boss and ring in the season of serious tastebud contenders! Say a slow goodbye to summer in style with a hearty Weyerbacher Pumpkin and stay tuned for lots more delish pumpkin ales on tap soon.

Chase The Extraordinary Fernet Experience With Us Tonight -- Complimentary Cocktails At 10PM

Chasing the Herbacious Rush of Fernet Branca -- A Story in Pictures

 

For those who have tasted one of Italy's national treasures, Fernet Branca Digestivo, you'll know it challenges taste-buds and defies comparison to other spirits. Its rich, medicinal blend of botanicals seizes your entire being. At first it's bitter bite is surprising, then all-consuming. But then: the bitterness vanishes and you are at peace -- all ailments melt away, the stomach is soothed, the spirits raised. It's a journey worth chasing.

Pursue this unique flavor rush with us tonight as we celebrate being one of 3 bars in the whole city to offer Fernet Branca ON TAP. Beginning at 10PM we'll be providing expertly composed cocktails and an unbeatable vibe of merriment with one of the city's best bartenders, Erik Boardman ('EB' to those in-the-know) at the helm. You are cordially invited to chase the rush!

Below are some behind-the-scene pics of EB pursuing Fernet cheered on by our fearless leader, Joe Beckham. Check it!

THE BIKE

THE CHALLENGE

THE ANTICIPATION

THE GRAB

VICTORY!

HAPPINESS

All photos by Jackson Auchinleck

$5 Hendricks & a Regal Refresher Fit for Kate & Pippa. Smashing!

Hendrick's, Rhuby, & Pellegrino Pompelo Make this Effervescent Delight.

A distinguished lineup makes up the Kate Middleton cocktail

Hey, you know what goes great with summer? Crystal-clear, nuanced, herbaceous, and just plain yummy English gin. Hendricks is a masterful example  -- a prim & proper small-batch gin that mixes beautifully with the the fresh fruits of summer like lemons, limes, and cooling cucumber. Brilliant. 

Although perfect paired with polo and other aristocratic pursuits we're offering posh Hendricks cocktails for the humble price of just $5 each from 5PM-7PM tonight, Friday the 13th. For those of you who may be superstitious we think your luck just turned around for the better!

This is the perfect opportunity to try our newest summer cocktail, the Kate Middleton. This drink is truly a stunner. With high-end Hendricks, the exotic rhubarb note from Rhuby and sparkling Pellegrino grapefruit you can drink like the duchess at a pauper's price. Tell your mates!

CHRISTMAS IN JULY WITH TROEG'S MAD ELF

Conjure Cool Winter Weather with a Spicy, Comforting Mad Elf

Sipping a Troegs Mad Elf Transports You to a Cooler, Simpler Time

So, it's been hot. Like, really, really hot. The sun just will not relent and audaciously remains high in the sky until at least 8pm, scalding us with its horrible heat beams!

When we find ourselves perspiring profusely we yearn for an icier clime. We close our eyes and conjure a wintery snowscape where we're bundled up in scarves and mittens, sipping a full-bodied, slightly spiced winter beer with loved ones. Maybe we're in a lodge. Or maybe just tucked cozily in our city apartment peeking through our frosted windows at a fresh snowfall.  Either way, we need not wish any longer for a taste of winter. We brought winter to us.

We have a freshly tapped keg of Troeg's Mad Elf just waiting for you. One sip and you'll swear you can smell pine needles and freshly baked cookies. Two sips and you'll feel the tingly anticipation of a holiday eve -- that warm feeling deep inside that comes from knowing presents and family and delectable edibles are waiting for you when you wake. Now doesn't that sound nice?

Happy Birthday, America - Now Eat Some Beef!

Our All-Star, All-American Lineup 

We are an extremely patriotic bunch here at Alfa. As we approach the birthday of the good ol' USA we've been thinking a lot about what that means to us gastronomically. As much as people say apple pie is quintessential to our red white & blue roots, we don't think it gets any more American than a big juicy burger on a golden brown bun. So we are celebrating -- ringing in our nation's birthday with an homage to our favorite food. America deserves it!

We've got four new serious contenders for carnivores on our menu, and one veggie burger so scrumptious it would make Betsy Ross blush.  Each hamburger is made with flavor-flecked ground beef sourced locally from Pat LaFreida meats in Brooklyn, NY. Then, they're loaded with an array of unexpected tasty toppings to keep you on your democracy-loving toes. 

The Route 66, Phat-Farm-to-Table, and Bluegrass Burgers

Just as our forefathers were shocked by taxation without representation you'll be joyfully stymied by the buffalo sausage and fried onion on our Yellowstone burger. You'll be similarly taken aback by the fork-tender BBQ pulled pork and crispy fried pickles on our Bluegrass burger. And you just might throw some tea overboard when you get a load of our irreverent Phat-Farm-to-Table burger which is mischievously topped with Canadian bacon (gasp!), creamy sauce Choron,  and a glistening fresh fried farm egg. 

So saddle up your horse and come on in to pep up your palette. We can't wait to hear what all our patriotic patrons think of our fresh new line up of American burgers!